Fur School

Fur School is an online learning tool for people interested in learning how to sew with sustainably harvested wild fur. We believe strongly in a social enterprise approach that supports small business in rural communities (particularly women) and reinvesting to create more opportunities that support Yukon artisans using certified Yukon fur.

Client

Yukon Fur Now

The challenge

Provide training and skill development for emerging fur artisans through community focused activities and events, create opportunities for collaboration between experienced and emerging artisans, and support the marketing and sales of certified Yukon fur products using a social enterprise approach that supports small business in rural communities (particularly women) and re-invests company profits into creating more opportunities and partnerships to help support the development of Yukon artisans using certified Yukon fur. 

Target audience

• Indigenous community members

• Rural community members

• Women

Strategy & Story

Shot in the Dark led a team of fur experts, designers, educators and rural entrepreneurs to develop and build the online platform and educational curriculum.

Project Team

Kelly Milner: Project Manager, Content Producer
Amy Lennon: Digital Strategy Lead, Digital Producer
Misha Donohoe: Designer/Illustrator
Cathie Archbould: Photographer/Videographer
Lisa Preto: Educator, Instructor
Joella Hogan: Small Business Advisor

Deliverables

Digital education platform, workbook, interactive worksheets and instructional videos.