Not About Me (2020)
Not About Me is a feature documentary about good intentions and unintended consequences. The film and its educational impact campaign invite audiences to reconsider our perceptions and actions — to know and do better.
90 MINUTES
When Morgan Wienberg, a well-meaning Canadian teenager, volunteers at a Haitian orphanage in the aftermath of the 2010 earthquake, her plans take a turn. She is part of an army of NGOs and volunteers with billions in promised aid, all rushing to respond to the disaster. But once on the ground, she begins to see their earnest actions have their own devastating impacts. Through Morgan’s story, interviews with Haitian authorities, orphanage survivors and global experts, film challenges audiences to listen, learn and transform how we help and give.
WATCH THE TRAILER
RENT THE FILM
VISIT THE WEBSITE
LEARN ABOUT THE IMPACT INITIATIVE
Kelly Milner: Producer, Writer, Director
Dave Hamelin: Creative Producer, Writer, Editor
Amy Lennon: Associate Producer, Digital Producer
Marty O’Brien: Director of Photography
Naomi Mark: Field Director, Production Assistant
Michael Code: Drone Operator, Sound
Gary Bremner: Stills Photography
Brianne Bremner: Associate Digital Producer
Additional Cinematography: Duples Plymouth, Ryan Sheetz, Cal Hopwood, Jamie Johnson, Chris Dennis, David Hamelin, Al Code, Keith Partridge, Lindsey Blaine, Alex Chan.
Impact Campaign A film for social change:
GOALS
To challenge audiences to rethink and help reform our support for foreign orphanages and orphanage volunteering, we identified the following goals:
Create awareness and understanding
Promote informed generosity
Motivate behaviour and policy change
TARGET AUDIENCE
Social justice students
Faith-based communities
Cause communities
PROJECT TEAM
Kelly Milner: Digital Impact Co-producer
Amy Lennon: Digital Impact Co-producer
Morgan Wienberg: Resource Advisor and Spokesperson
*We also worked with global policy-makers, child rights advocates and social justice educators to inform our campaign resources and support our rollout.
Deliverables
SEE GALLERIES BELOW
Classroom study guide with discussion questions, classroom activities, student engagement surveys, learning resources. Available in English and French.
Actionable initiatives to champion children’s rights including: ready-to-use campaigns for Facebook, Instagram and email outreach, a house of commons petition to end Canada’s support for foreign orphanages, checklists for donors and volunteers to support responsibly.
Engagement surveys designed to gain insight on how students and audiences respond to the film’s messages.
Community screening kits for nonprofits, inter-faith groups, volunteers, governments and businesses to host screening events.
Online licensing platform to licence the film and companion screening resources.
Partnerships and networks to inform our approach and extend our audience reach including: Rotary International, LUMOS, Faith to Action, Northern Council For Global Cooperation, Little Footprints Big Steps, Social Studies Educators Network of Canada (SSENC).
Presentations for SPUR Change Conference The annual SPUR Change conference is hosted by the Inter-Council Network for Global Cooperation, funded by Global Affairs Canada, and attended by educators, SMOs and youth leaders. How can films for social change create community impact? In 2022, Shot In the Dark and Morgan Weinberg were invited to present two 90-minute sessions on the topic using the Not About Me impact campaign as a case study.